Founded in 2021 by Ale Mendoza, a fashion enthusiast hailing from Los Angeles, the Mendoza brand embodies her passion for style and high heels. Despite pursuing a degree in Social Work and Communication Studies at a California university, Ale chose to follow her true calling in the fashion industry.

Launching her brand at the age of 25 amidst a challenging business landscape, Ale's dedication and perseverance led to the realization of her long-awaited vision. Known for her signature aesthetic of pants and seamless shirts, Ale's designs offer customers a versatile and stylish wardrobe selection.

In 2022, Ale achieved a significant milestone by introducing the knit co-ord set featuring ruched drawstrings, a matching thong, and pants. This best-selling item quickly gained popularity within just one year of the brand’s launch.